Exact responsibility
My scope is kept separate from the team’s work and from the client’s.
Dossier · Work · 2019 to 2026
Projects built, run and documented.
This portfolio brings together projects in digital marketing, SEO/SEA, WordPress, e-commerce, communication and AI automation. Each case separates the role, the evidence and the result that can actually be verified.
All the work
13 projects shown
01 · Local applicationMartelazo
Personal product2026
A local command centre
Tasks, clients, finances, content, research, calendar and an AI assistant in a single application.
Working prototype · demo available02 · Entrepreneurial experienceMartelo AI Solutions
Strategy · operations2025–2026
Building a whole business
Positioning, identity, website, processes, content, projects and management tools.
Evidence: a real business, site and working systems
03 · E-commerce2026
Designing and running a B2B e-commerce store
Built from scratch, plus catalogue, payments, acquisition, orders, incidents and customer service.
€115,291 · 84 orders · 107 products sold04 · Medical brandDr Paternina
Strategy · WordPress2026
From diagnosis to a bespoke theme
Positioning, identity, architecture, content, HTML prototype and WordPress build.
Evidence: an authorised site and a documented process05 · Applied systemsAutomations
RAG · n8n · integrations2025–2026
Flows you can run, with their real status
Chatbot, qualification, calendar, e-mail and content, from production down to prototype.
Evidence: interactive demonstrations and human control06 · Local SMEBaticlim17
Site · acquisitionFreelance assignment
Building a digital presence you can use
Website, SEO, Google Ads and Meta Ads, with no unmeasured result claimed.
Evidence: the site and the campaign deliverables07 · HospitalityGloria Bar
Web · local visibilityFreelance assignment
Connecting identity and digital presence
Web build, presence optimisation, SEO and campaigns.
Evidence: the site and the deliverables produced
08 · Internal communication2023–2024
Volvo Digital & IT
Campaigns, events, videos and internal materials in an international technology environment.
Over 500 attendees at the large events
09 · ContentPersonal project
ByMartelo
Research, writing, filming, editing and publishing of short formats on psychology.
Evidence: a complete editorial chain
10 · Strategy2022–2023
Skyline Connection
Analysis, recommendations and a communication roadmap.
Evidence: a recommendation from the CEO
11 · Events2021–2022
La Parranda Colombiana
Visual identity, editorial planning and materials for Colombian events in Lyon.
Evidence: a collection of published campaigns
12 · Communication internship2021
Cargan Development
Materials, content, logos and weekly statistical reports.
Evidence: the deliverables and the graphic identity
13 · University projectNov. 2019
On The Green Road
Content and communication around environmental initiatives.
Evidence: the materials and visual productionsHow to read these cases
Result or deliverable
A metric only where there is evidence. Otherwise the observable deliverable takes its place.
Transparent status
Production, prototype or experiment: the level of maturity stays visible.