Alejandro Martelo
FRENES
CV · PDF

Dossier · Project 13 / 13

On The Green Road, a university project

CategoryCommunication · University project
PeriodNovember 2019
OrganisationOn The Green Road association, with Université Lumière Lyon 2
RoleMember of the communication team
ToolsDesign tools, Instagram

Answering a real brief in a university setting: organising teamwork and delivering the materials a non-profit event needed.

Context

A group assignment at Université Lumière Lyon 2, for a real non-profit: building the communication for one of its events.

Role and responsibilities

  • Creating posters and flyers to promote the event.
  • Creating the event’s Instagram account.
  • Dividing the work across the team to carry the project through from start to finish.

A coherent presence around the event

The outcome on record is what was delivered: posters, flyers and the Instagram account. No public attendance metric is attached to the project.

What this project proves

The starting point of my professional practice: clarifying the tasks, meeting a deadline and handing a complete communication package to a real organisation.