Alejandro Martelo
FRENES
CV · PDF

Digital marketing manager · Web projects · Lyon & France

I turn marketing objectives into concrete digital action.

SEO, Google Ads, Meta Ads, content, WordPress, e-commerce and AI automation: I connect strategy, production and measurement to move real digital projects forward.

Assess my profile in 60 seconds
AvailabilityPermanent · Fixed-term · Lyon area
MobilityBased in Lyon · open to opportunities across France and to relocation depending on the role
LanguagesFrench · Spanish · English
Alejandro Martelo in a blue suit, colour professional portrait
Alejandro MarteloAvailable · Lyon

Verifiable professional results

115 291 €in sales recorded on the site between February and 7 May 2026
84orders handled during the measured period
107products sold through the WooCommerce store
500+attendees at internal Volvo events
3 SMEssupported through my freelance activity
1 applicationbuilt locally to manage projects, content and operations

My evidence in 60 seconds

Measured result

€115,291 in recorded sales.

A B2B e-commerce store built from scratch and then run day to day, from catalogue to customer service.

Open the evidence

Personal product

Martelazo connects work, content and decisions.

A working local application, still evolving, built to turn scattered information into concrete action.

Explore the application

Real communication

Events for more than 500 attendees.

Videos, materials and coordination inside Volvo Digital & IT.

See the Volvo case

The whole trajectory

The work before the job titles.

Student jobs, education, apprenticeships, large groups, small businesses and entrepreneurship: nothing painted over.

Read the career

Six projects to open first

Choose the angle of the role: the same evidence reorders itself around what you are looking for.

Building a business, not just a websiteMartelo AI Solutions · brand, acquisition and management · 2025–2026 Positioning, value proposition, identity, offers, website and internal processes: strategic framing and production in the same place.Three small businesses supported, from framing to delivery Designing the store, then keeping it runningConfidential B2B e-commerce client · acquisition and measurement · 2026 Catalogue and product pages, checkout, payments and customer service, together with SEO and paid acquisition and the tagging plan that measures it.€115,291 in sales, 84 orders and 107 products sold, February to 7 May 2026 An internal tool to run the workMartelazo · internal tool and applied AI · 2026 A local application connecting tasks, client follow-up, invoicing, editorial calendar, knowledge base and an AI assistant.Working prototype, demonstration available Turning a diagnosis into a digital experienceDr Jaime Paternina · brand strategy and WordPress · 2026 Framing, information architecture, editorial line, identity and a bespoke WordPress theme, under the regulatory constraints of the medical sector.Site published with authorisation, method documented Keeping information moving inside a large groupVolvo Digital & IT · internal communication and events · 2023–2024 Video production, editorial materials, newsletters and internal event organisation for an international technology community.More than 500 attendees at the large gatherings Automating without losing controlAI automations · n8n, RAG and human oversight Seven runnable flows: a chatbot backed by a knowledge base, appointment booking by message or by phone, request triage, a voice e-commerce assistant, an SEO editorial chain.Runnable demonstrations, with status, origin and limits stated

Tools, not a list of logos

Each tool already states its use and its real level, from daily hands-on work down to a skill that is simply declared. Select a row to see the project and the evidence behind it.

Build

Acquisition

Measurement

Payments & operations

Content & creation

AI & automation

Organisation

A recommendation, not a slogan

His energy, his creativity and his ability to listen contributed a great deal to the success of our projects.

From a LinkedIn recommendation by David Coffaro, CEO of Skyline Connection
Alejandro Martelo Gómez in a blue suit, colour professional portrait

Available to talk right away · looking for a permanent or fixed-term role

Looking for someone who can connect marketing, content and digital projects? Let’s talk.

Alejandro Martelo Gómez · Digital marketing and web projects manager Based in Lyon · French / Spanish / English Open to opportunities across France and to relocation depending on the role