Discovery
Turning a large volume of information into decisions and priorities.
Dossier · Project 04 / 13 · Medical brand & WordPress · 2026
Turning a diagnosis into a digital experience.
For Dr Jaime Paternina, the work began before the home page: verifiable facts, positioning, constraints, architecture and language, and only then design and build.
Client and public presentation authorised
Dr Jaime Paternina · AlicanteA medical brand built on facts.
| Category | Brand strategy · website |
|---|---|
| Client | Dr Jaime Paternina |
| Period | 2026 |
| Role | Diagnosis, strategy, architecture, content and web production |
| Deliverables | Identity, HTML mock-up, WordPress theme and documentation |
| Privacy | No clinical data or patient photographs |
The project had to make medical expertise understandable without inventing a qualification, a clinical result or a promise. The regulatory constraint became part of the method and of the quality.
01 · Diagnosis
Defining what could actually be said
I organised the available information, separated confirmed facts from proposals and from items still blocked, then built an architecture centred on the doctor’s personal brand.
02 · Design
A visual direction turned into a system
- Positioning and content architecture.
- Visual identity and editorial hierarchy.
- A responsive HTML prototype before WordPress.
- A bespoke WordPress theme with editable components.
- Checks on contrast, keyboard use, responsiveness and consistency.
03 · Governance
Showing the limits too
This case excludes all clinical data, patient images, internal documents and unauthorised assets. Health regulations, data protection and the real state of the site are treated as project information.
04 · Skills demonstrated
Communication
Making a sensitive subject clear without going beyond the available evidence.
Web production
Keeping the static mock-up, the WordPress theme and quality control in step.