Dossier · About
Communication taught me to listen; commerce taught me to deliver.
My name is Alejandro Martelo. Born in Cali and living in Lyon since 2016, I have built a digital marketing and web projects profile that connects marketing, communication, SEO, acquisition, WordPress, e-commerce and AI automation.
Biography
At eighteen I started paying for my studies with student jobs: Domino's Pizza, Subway, KFC. Those years taught me what no course can: the discipline of shifts that will not wait, teamwork under pressure and constant contact with the customer.
Alongside that, I completed a bachelor’s degree at Université Lumière Lyon 2 and then a master’s in brand and corporate communication. Two apprenticeships took me from theory to the field: Skyline Connection, then Volvo Digital & IT, where I organised internal events with more than 500 attendees.
Since then I have built Martelo AI Solutions as a complete entrepreneurial experience: understanding the needs of small businesses, designing sites, organising acquisition, producing the deliverables and following through. That work also led me to build Martelazo, a local application that connects my projects, my content and my operations.
The most closely measured commercial project remains a B2B e-commerce store, built from scratch and run day to day, with €115,291 in recorded sales between its launch in February and 7 May 2026.
Today I am looking for a team to join, on a permanent or fixed-term contract, in Lyon.
Martelo AI Solutions is presented here as an entrepreneurial experience and as evidence of work delivered. If I take up a position, the business will be wound down after a clean handover of the projects in progress.
How I work
- Understand before producing
- Context, objective and end customer first. A deliverable that answers the wrong question is not a deliverable.
- Connect rather than separate
- Content, technique, acquisition and customer experience are treated as one system, not as four silos.
- Verifiable results
- Every figure with its period and its source. And when a client is confidential, that confidentiality is respected to the letter.
Languages
| Language | Level | Context |
|---|---|---|
| ES | Spanish, native language | The language of ByMartelo and of my work with Spanish-speaking counterparts |
| FR | French, C2 | My main working language since 2016, higher education included |
| EN | Professional English | Reading and professional exchanges |
Skills & tools
These skills rest on real projects, set out in the project archive. The tools listed are the ones actually used.
- Sites & e-commerce
- WordPress, WooCommerce, HTML/CSS adaptations, Stripe and PayPal, catalogue management, orders and incidents.
- Acquisition & measurement
- SEO, Google Ads, Meta Ads, Mailchimp, Merchant Center, GA4, Search Console, Tag Manager, Looker Studio and Microsoft Clarity.
- Creation & content
- Photoshop, Premiere Pro, Canva, Figma, copywriting, video production and editing.
- AI & automation
- A web chatbot using a RAG approach, Supabase, n8n, Claude Code, Codex and Gemini. Each system is presented at its real status: production, working prototype or experiment.
- Organisation
- Notion, Microsoft Office 365, project and event coordination.
Interests
Technology, photography, travel, sport, video editing, psychology, communication, human relationships, artificial intelligence and animals.
They feed the daily work: psychology produced ByMartelo, video served Volvo, and technical curiosity led to applied AI.
Available to talk right away · Lyon
Looking for a versatile digital marketing profile? See for yourself.
Alejandro Martelo Gómez · Digital marketing, communication and web projectsFrench / Spanish / English · Willing to relocate depending on the role