Alejandro Martelo
FRENES
CV · PDF

Dossier · Career · 2015 to 2026

A career forged by work, nothing painted over.

From Cali to Lyon, this career, begun in 2016, links student jobs, apprenticeships, communication, digital marketing, web projects, e-commerce and freelance work.

Experience

Freelance projects & current work

Since 2025Lyon
Freelance

Founder and independent consultant

Martelo AI Solutions

  • Designing and running a B2B WordPress / WooCommerce e-commerce site for a confidential client: €115,291 in recorded sales from the February launch to 7 May 2026.
  • Supporting three small businesses in total, including one confidential B2B e-commerce client: websites, Google Ads, Meta Ads, SEO, content and project organisation.
  • Building a web chatbot using a RAG approach, drawing on a company’s own information and brand.
  • Building Martelazo, a local management application, and prototyping n8n workflows and AI integrations transparently.
Martelo AI Solutions experience · Martelazo project

Education, apprenticeships & communication

Nov. 2024 – Sept. 2025Education

Training and practice in artificial intelligence

La Tribu Divisual, private community

  • Training and practice in AI applied to marketing and agencies.
  • Applied directly to the client projects run as a freelancer.
Nov. – Dec. 2024Lyon
Student job

Waiter

Le Layon

  • Welcoming guests, taking orders, coordinating with the kitchen and handling payments.
2023 – 2024Vénissieux (Lyon)
Apprenticeship

Internal communication officer

Volvo Digital & IT

  • Video production for internal communication: scripts, filming, editing.
  • Communication materials: SharePoint presentations, newsletter banners, flyers.
  • Organising internal events with over 500 attendees, including the Winter Event and the Summer Event.
Volvo Digital & IT project sheet
2022 – 2023Vaise
Apprenticeship

Communication and digital marketing manager

Skyline Connection

  • Developing and executing the platform’s communication strategy.
  • Content creation and social media management.
  • Advertising campaigns, media and influencer relations, analysis of key indicators.
Skyline Connection project sheet
June – Oct. 2022Lyon
Student job

Waiter

Dolce Follia

  • Welcoming guests, table service, preparing drinks and keeping the floor in order.
2021 – 2022Lyon
Employment

Communication officer

La Parranda Colombiana

  • Event visuals with Photoshop and Canva: posters, banners, posts.
  • Running the Facebook and Instagram accounts, and content strategy.
  • Online advertising campaigns and performance analysis.
  • Coordinating themed nights with artists and DJs.
La Parranda Colombiana project sheet
Feb. – Sept. 2021Saint‑Priest
Internship

Communication intern

Groupe Cargan Development (Domino's Pizza)

  • Internal and external communication work across all the stores.
  • Creating logos, conference materials and weekly statistical reports.
Cargan Development project sheet

Student jobs & customer service

Dec. 2020 – June 2021Villeurbanne
Student job

Shift leader

Domino's Pizza Charmettes

  • Opening, closing and organising shifts.
  • Training staff, receiving deliveries, stocktaking and handling customer complaints.
Nov. 2019Lyon
University project

Communication project

On The Green Road, with Université Lumière Lyon 2

  • Communication work for one of the association’s events: posters, flyers and Instagram account.
On The Green Road project sheet
From Sept. 2019Lyon
Student job

Team member

KFC La Part-Dieu

  • Welcoming and advising customers, production and floor duties across several stations.
  • Taking orders in store and by phone, hygiene and safety standards.
Sept. 2018 – Aug. 2019Lyon 6e
Student job

Sandwich artist

Subway

  • Making the products, sales, till duties, opening and closing the store.
Jan. 2017 – July 2018Lyon & Villeurbanne
Student job

Team member

Domino's Pizza, Lyon 5th then Villeurbanne

  • Sales, stock management and active involvement in growing the store.
  • From taking the order through to delivery.

First experiences in Cali

2015Cali, Colombie
Internship

Work-experience placement, three weeks

Carvajal Tecnología & Servicios

  • Discovering working life, different roles and how a large company is organised.
Feb. – March 2015Cali, Colombie
Internship

Placement in a children’s home, over 80 hours

Casita de Belén

  • Childcare, learning activities and outings throughout the day.

Education & certificates

Master’sQualification

Master’s, Brand and Corporate Communication

Esupcom Lyon · 2022 – 2024

Bachelor’sQualification

Bachelor’s in Information and Communication

Université Lumière Lyon 2 · 2017 – 2021

SecondaryQualification

Baccalauréat

Lycée Français Paul Valéry, Cali, Colombia

April 2026Certificates

HubSpot Academy

Digital marketing course · Content marketing

April 2026Certificates

Anthropic

Claude Code 101 · Claude 101 · Introduction to Claude Cowork · Claude Code in Action

  • Course completion certificates; they attest to the training taken, not to a professional AI engineering certification.
Alejandro Martelo Gómez in a blue suit, colour professional portrait

Full career · summary available

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Alejandro Martelo Gómez · Digital marketing, communication and web projectsThe online career page keeps the full detail of the roles and qualifications