Dossier · Project 11 / 13

Keeping La Parranda Colombiana alive

Category	Communication · Employment
Period	2021 to 2022
Organisation	La Parranda Colombiana, Lyon
Role	Communication officer
Tools	Adobe Photoshop, Canva, Facebook, Instagram

Giving each night an instantly recognisable identity and keeping up a steady editorial presence for a Colombian cultural venue in Lyon.

01 · The need

Context

A Colombian party venue in Lyon that lives off its nights: every event has to find its audience, week after week.

02 · My scope

Role and responsibilities

Designing visuals for events and special nights: posters, banners and posts, using Photoshop and Canva.
Running the Facebook and Instagram accounts, with content strategies to attract and retain customers.
Online advertising campaigns and performance analysis to optimise spend.
Coordinating themed nights with artists and DJs.

03 · Observable deliverables

One collection, many nights

With no commercial metrics documented well enough to stand up, the evidence on record is the continuity of the campaigns produced: recurring nights, special dates and themed collaborations.

New Year poster created for La Parranda Colombiana — Fig. 01New Year.

Sábados de Parranderos poster created for La Parranda Colombiana — Fig. 02Recurring night.

Poster for a football night at La Parranda Colombiana — Fig. 03Football night.

Poster for an Easter event at La Parranda Colombiana — Fig. 04Themed event.

04 · Skill demonstrated

What this project proves

Producing fast without losing brand consistency, adapting one concept to different nights, and coordinating communication, artists and programming.