Dossier · Project 10 / 13
A communication strategy for Skyline Connection
| Category | Communication · Apprenticeship |
|---|---|
| Period | 2022 to 2023 |
| Organisation | Skyline Connection, Vaise |
| Role | Communication and digital marketing manager |
| Tools | Social media, advertising tools, performance indicators |
Give structure to the communication of a platform still under development, and turn broad objectives into actions, content and indicators that are actually tracked.
01 · Starting point
Context
My first apprenticeship, inside a platform still being built: everything had to be structured, from the communication strategy to the presence on social media.
02 · My scope
Role and responsibilities
- Developing and executing the platform’s communication strategy.
- Content creation and social media management.
- Advertising campaigns and influencer marketing: relations with media and influencers.
- Analysis of key performance indicators.
03 · Deliverables
What was produced
A communication strategy, content for social media, campaigns and indicator tracking. No figures are published, because no archived source is precise enough to support them.
04 · External evidence
The CEO’s recommendation
We loved working with Alejandro, on a human level as much as a professional one. His energy, his creativity and his ability to listen contributed a great deal to the success of our projects. I warmly recommend him to any company looking for talent that is as capable as it is committed. »
05 · What I learned
What this project proves
Listening to a founder, clarifying a need that was still shifting, and gradually building a communication framework that could actually be used.