Dossier · Project 09 / 13
ByMartelo, psychology in short formats
| Category | Personal project · Content |
|---|---|
| Period | 2024 to 2025 |
| Organisation | Personal project, TikTok |
| Role | Creator, from writing to editing |
| Tools | Premiere Pro, Canva, TikTok |
Building an editorial line in Spanish single-handed, from researching a topic to publishing a short video.
01 · Intention
Context
ByMartelo grew out of a conviction: psychology and mental health deserve accessible formats. The project connects a personal curiosity to a complete editorial production chain.
02 · Production chain
Role and responsibilities
- Editorial line: personal development, mental health and psychology, in Spanish.
- Writing, filming, editing and publishing, entirely on my own.
- Adapting each topic to the pace and constraints of short formats.
03 · Observable deliverable
What this project proves
Holding an editorial line and owning every production step: the same discipline a professional content calendar demands. No audience figure is published here, for lack of archived evidence precise enough to support it.
04 · What I learned
Staying accountable from beginning to end
This project taught me to arbitrate alone between quality, consistency and production time, and to simplify a subject without draining it of meaning.