Dossier · Project 07 / 13 · Hospitality · Freelance assignment
Connecting the venue’s identity to its digital presence.
For Gloria Bar, the point was to make the venue clearer online and to support its visibility with a website and consistent acquisition work.
Public presentation authorised · verifiable deliverables
Web · local visibilityGloria Bar
| Category | Web · local marketing |
|---|---|
| Organisation | Gloria Bar |
| Role | Web build and presence optimisation |
| Channels | SEO and digital campaigns |
| Evidence | Site and deliverables produced |
| Measurement | No sales or bookings attributed |
This case shows how to turn a venue’s atmosphere and offer into useful information, a simple path and a coherent digital presence.
01 · Work carried out
Giving people a reference point before they visit
- Organising the information visitors are looking for.
- Building and adapting the website.
- Work on organic and local visibility.
- Preparing and optimising digital campaigns.
- Consistency between identity, content and points of contact.
02 · Publishable outcome
Deliverables, not an invented causality
This case presents what was actually produced. Without consolidated analytics linking each action to bookings or revenue, no commercial performance is claimed.
